Name of the faculty | MADDALA RAJA | |
Designation | Assistant Professor | |
Date Of Joining | 02/07/2014 | |
AY | 2015-20 |

Responsibility in Committees | 1. Coordinator for Finance Committee. 2. Member in Training, Placement & Career guidance cell. 2. Member in Student affairs Cell. 3. Member in Department Academic committee. |
Counseling/Mentoring | 2018-19: 12 Members [I MBA 2018 Batch] |
Courses handled/List of Instructional materials prepared | Courses handled 1.Accounting for Managers 2. Marketing Management 3. Consumer Behaviour 4.Securities Anaysis and Portfolio Management 5.Global Financial Management 6.Global Marketing management 7.Retail Management 8.Business Environment Course Files Prepared: 1.Accounting for Managers 2. Marketing Management 3. Securities Anaysis and Portfolio Management 5.Global Financial Management |
Innovative T/L methodologies | Used 10 Different Teaching Methodologies: 1.White Board and Marker 2.Power Point Presentation 3.Lecture-Demonstration 4.Text Book Assignment 5.Web References 6.Video Lectures 7.Enquiry Based Education 8.Case study 9.Brain Storming 10.Group Discussion |
Professional Memberships | – |
Research Publications (Paper/Poster/book/book chapters/citations/etc) | Research Publications 1. Outsourcing Financial Analysis of Humanresources Management Based On Decision Making Standards (International Journal of Advanced in Management, Technology and Engineering Sciences.[ISSN: 2249-7455].-2014-15URL: https://app.box.com/s/7h9rrieakomr1fdj3599m6u8ueqknyji 2.Factors effecting on consumers purchase decisions for Marketing Applications,Universal Review.[ Issn::2277-2723]-2015-16URL: http://universalreview.org/VOL-6-ISSUE-2-2017/ 3.Statistical analysis of market segmentation and marketing strategy, international journal of management, technology and engineering[ issn:2249-7455],-2016-17URL: http://ijamtes.org/VOL-9-ISSUE-03-2019-7/ 4.analysis of big data technology in cloud computing,international journal of research,ISSN:(2236-6124], -2018-19URL: https://app.box.com/s/2svixbu6ytq4fw1qxhpjbbobbuwrrmy5 |
Projects guided | Guided projects for MBA students in the area of Finance. |
List of Working models / Products developed / Incubation/start – ups & List of projects received seed money | – |
List of projects received seed money | – |
List of NPTEL courses certification done | 1. Completed 12 weeks NPTEL Online Course on “Financial Statement Analysis & Reporting “during January – April, 2018. 2.Completed 12 weeks NPTEL Online Course on “Financial Institutions and markets“ during January– April, 2019 3. Completed 12 weeks NPTEL Online Course on “Working Capital Management “ during July – October, 2019. 4. Completed 8 weeks NPTEL Online course on “Enhancing personoloty and Softskills”during Feb-April,2020. |
Incentives/Award/Reward/Recognitions by university | 1. Ratified as an Assistant Professor by JNTUK- Kakinada. 2. Received Elite for “Financial Statement Analysis & Reporting “(NPTEL-APRIL 2018). 3.Recognised for the paper evaluation of Marketing Management by university[JNTU Kakinada]-2018 4.Recognized for the Chief Valuer of Consumer Behaviour by university[JNTU Kakinada]-2019 5.Recognized to act as an observer at Chaitanya Institute of Science and Technology,Kakinada in April,2014. |
Faculty Development programs attended /Organized /resource person | 1.Completed Faculty Development Programme on “Financial Institutions and markets“ “offered by NPTEL in April, 2019. 2.Completed Faculty Development Programme on “Working Capital Management “offered by NPTEL in November, 2019. 3.Participated one week national level online FDP on “Innovation to Academicians” conducted by new generation Innovation and entrepreneurship development centre Ramachandra college of engineering from 11-05-2020 to 16-05-2020. 4.Participated Three day online FDP on “Impact of covid-19 on commodity sector” Organized by Anantha lakshmi Institute of Technology and Sciences,Anantapur held during 28.05.2020 to 30.05.2020. |
Conferences/Seminars/Workshop attended/ organised | 1.Participated in the UGC National Seminar on Management of Micro, Small & Medium Enterprises (MSMEs)in the LPG & ICT era, organized by the department of commerce and Management Studies, Andhra University during 30-31 March 2011at AU Campus, Visakhapatnam. 2.Presented a paper entitled Role of Retailing in FDI in the seminar organized by department of commerce and management studies Rajiv Gandhi college of P.G and professional studies, Rajahmundry during December 7th -8th ,2012 3.Attended Workshop on “Professional Ethics & Human Values“ in Dr. S R K Govt Arts College, Yanam. 4.Attended UGC Sponsored One Day National Workshop on “Demonetization And Digital Economy “ at SKBR College held on 22nd February, 2017. 5.Participated UGC-CPE Sponsored One Day National Workshop on “Financial Literacy for Financial well-being” organized by Government College(A),Rajahmundry on 18th February,2020. |
ICT USAGE: webpage/blog/google classroom/LMS etc. | 1.LMS[Great Learning]: https://ninja.greatlearning.in/program_groups/batch_home?custom_program_group_id=2066 2. https://www.blogger.com/blog/posts/3406242084762218659 3.LMS [BYNDR]:raja.maddalav@gmail.com |
Ph.D enrolled/ awarded / guided | – |
Invited Lectures (Expert/conference/etc) | · Invited for Guest talk on the topic of “awareness on Stock Market” in Deepthi Degree college, Mamidikuduru in 2019. |
Industrial visits / Trainings / Internships organised | 1. Industrial visit toVisakha dairy,Visakhapatnam on 27th Feb 2018 for 2016 batch MBA students. 2. Industrial visit to sri sarvaraya bottling unit(coca-cola) Vemagiri, Rajahmundry on 04 Dec 2017 for 2017 batch MBA students. |
List of In-house/ Funded / Consultancy activities for R&D projects/documentation | NO |
International fellowship for advanced studies/research | NO |
Previous Experience | Worked as Lecturer in ASN PG(MBA) College, Amalapuram from 02/08/2010 to 15/06/2013. |